Recap of Week 3
By this time you should have :
1) Used Kwfinder.com to research your niche keywords as described last week
2) Should have used the keyword list generated in step #1 to find proven share worthy articles through buzzsumo.
3) Created visually compelling content as discussed and published in blog
4) Started using the 3 different Niche forums you have nurtured in the past few weeks to channelize traffic as
Now Let’s Move on To….
Traffic Channelling Tactic 3 : Create Controversial Content To Drive Traffic
Controversial polarized topics generate a lot of traffic. And we are going to use this tactic this week for our traffic mix.
People just can’t stop commenting or sharing about topic about which they have strong opinion.
If people agree with your opinion, they will read it and comment. If people disagree, then also they will read and comment. And yes you are going to get some hate comments as well.
Either way you will get the attention by using controversial content.
However One word of caution …
Don’t publish any controversial content as a brand. It is better to use a third party alias name. Because, if you do it right , you will pick a lot of haters too and they can do a lot of nasty things which you do not want to waste time with do. (But be sure they will share your content as well mostly because of their disgust about the opinion.)
Here are some good examples of Controversial comment to generate readers engagement:
Check out the comments for both these content 🙂 What can you observe?
Remember that one and only objective of controversial content is to push buttons of the readers.
It is not just about being controversial. The content should tap into both sides or groups and pit them against one another.
So How Do You Go about finding controversial content and repurpose it for your site?
One of the most easiest way is to do “this” versus “that” content in your Niche
Here are some More examples:
5 Reasons why Android Phones are better than iPhones
10 reasons why Canada is better than USA
9 Reasons why Chevy Trucks are better than Fords.
Why Dog People are better than Cat People
It’s essentially about finding a point of affiliation or loyalty in your niche , then pitching it against another alternative camp.
After the content is written and published under alias name…the next step is use the niche forum and communities to spread word about the controversial content.
Note: You should promote the content in both camps.
For example – Why chevy Trucks are better than Fords. To promote it find communities that are passionate about both and just casually point the site url with a few lines of what you think about the content …and then watch 🙂
Make a list of 4-6 communities where you can promote it and schedule a time slot each week.
Another quick way is to use post about it in rival Facebook fanpages 🙂
You can also do $5 Facebook boost the post to start the ball rolling.