This case study is about a new domain we purchased on 27th Feb 2015 . It was left alone with a single homepage as we had time shortage with several clients projects in hand. From around April to 1st week of June 2015 we added 20 content to the site.
We did nothing other than opening the site for Googlebot to crawl and index.
Next from midweek of July we started adding few links to the site. The site received total 12 backlinks and have not been touched since first week of Aug .
Here is how the site is doing now:
Although we did nothing other than posting 20 articles and about 12 links over a period of 3 months, (from our PBN) still the site is ranking for 70+ keywords and got 200+ visitor in last 30 days .
Here’s a snapshot of some of the keyword position and their corresponding search volume for the site
So how did the site rank for 70+ keywords with just 20 articles?
This is perfect example of what happens when you do good keyword research targeting the long tails (buyer keywords), add quality articles and let a site marinate for few months.
The articles do target a primary keyword, but each also brings traffic from several long tail keywords.
Want to see how we go about selecting niche, do keyword research and analyze competition?
For this site we have done another thing...
We found 2 buyers keyword with 1000+ search volume that were for products no longer in the market ( recalled by the manufacturer.)
So instead of leaving those keywords we built 2 separate pages for those keywords and in the articles we talked about why the visitors can buy a replacement product from the same company.
What we will Do Next?
We have not touched the site for last 30 days. Next we will slowly start building links to the website from our network for the pages that are already ranking for several keywords.
We believe that with slow but regular backlink drops, the site will get Top 1 to 4 position for at least 8-10 keywords.
Once that is achieved , we will add Amazon affiliate links. About 90% of the keywords that the site is ranking for is buyers keyword like best <keyword> , <keyword model no> . So we don’t have any doubt that the site will start getting sales as soon as we add Amazon affiliate link. We wait to see the site getting $50 -$70 monthly product sale.
Once the above goal is achieved, we decide whether we develop the site further or sale it off. This depends on several factors like the workload we have in hand, reinvestment in different project etc.
Are you developing sites with Amazon product reviews yet? If not, why not? It is one of the surest way to profit from Niche sites.
What’s holding you back?
Want our team to build a site like above for you?
We do everything from keyword research to ranking.
Check out all the details here.