Even if you are not an absolute beginner, it’s likely you are making one of these mistakes while researching for Amazon Review Site.
We receive questions from some of our newbie clients and prospects regarding keywords to target . From those questions we have found a pattern of 5 most common misconceptions. This article discusses those common mistakes.
Check out whether you are making similar mistakes:
Mistake #1 : Starting the Process with Keyword Research
This is the exact opposite of what we do!
We do not start with keyword research first, instead we use a upside down strategy that guarantees we are targeting a winning niche. Read about our upside down Amazon site development process here.
Mistake #2 : Focusing mainly on High Search volume Keywords
This is exact opposite of what you should do, especially if you are a beginner. Start with low hanging fruits that you can rank for without investing lot of time and money. Let the site rank for those keywords and gain momentum. At the same time you gain some experience of what works, what does not.
Then go for higher volume, more competitive keywords you are confident to target (which needs more time, patience and budget for promotion by the way).
Mistake #3 : Leaving keywords with qualifiers for generic keywords with high search volume
Are you leaving out keywords with qualifier like above example? If yes, don’t.
Think about it. Keywords with qualifiers like “keyword with <some product specialty>” , “keyword <for 2 yrs old>” etc, represents shoppers with more buying intent ...people who are likely to buy immediately if the product meets their search criteria. On the other hand generic term like <big brand> product is used by people who are further away from their buying decision and are most likely doing a general research online.
Even though the “keywords with qualifier” will have low search volume compared to “big brand product name keyword”, the former is likely to convert much better than the latter. And that is how you make money from even low volume keywords.
Mistake #4: Targeting Keywords that are heavily tilted towards eCommerce sites
This is another common mistake.
Is the Google SERP displaying mostly eCommerce sites like Ebay, Amazon, Target etc for your chosen keyword? If you see 9 out of 10 are occupied by these sites, it is better to leave that keyword because Google is clearly showing that it is favoring eCommerce sites for that particular search term. Even though these pages are of low competition, it’s unlikely you will rank higher up in page #1 for such search terms.
Mistake #5: Thinking that highly competitive term can be targeted with long page content alone.
No you won’t rank for a high competitive keyword with a 2000-3000 word content alone. You need to promote and build backlinks for the content. Period.
Keyword research (along with competition analysis) is one of the most important pillar for a successful site. And this is where most beginners go wrong.
Don’t waste time and money making the same common mistakes as mentioned above. Instead do the work yourself and find out what actually works and what does not. You can Download the FREE Amazon Site PROCESS MAP that we use to guide you.
Or if you are not confident yet or lack time you can hire our service for 50 high potential keyword research for your site. Contact us here with your project details.